Is Tanaka Really the Answer?

The Yanks have once again proved that they have bushels upon bushels of money. That is not surprising. What is surprising, however, is spending it on a mystery. The mania that surrounded coveted Japanese ace Masahiro Tanaka was skyrocketing out of control when finally he said yes to the Bronx bombers earlier this week. On […]

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Duracell’s Derrick Coleman

Recently Duracell, the pioneer brand in the premium battery market, launched an advertisement utilizing the Seattle Seahawks’ fullback Derrick Coleman. Playing off the hype building for the 2014 Super Bowl, Duracell used a one minute spot to depict the life of the first legally deaf football player to play in the NFL. The advertisement has […]

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Ancient Warriors of the 2014 Olympics

It has come to the public’s attention that, as per usual, many countries are receiving terrorist threats against their players of the 2014 Winter Olympics. The winter Olympics are to begin in a few weeks starting on February 6th. This year, the games will be taken place in the coastal city of Sochi, Russia. The […]

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The Stern Years – 30 years building the NBA

David Stern joined the NBA as general counsel in 1978 and was the executive vice president. Stern replaced Larry O’Brien as NBA commissioner on Feb. 1, 1984, and immediate changes were put into place.  Stern knew that three major issues needed to be addressed. The teams were “too black,” drugs were prevalent in the industry […]

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