Tennis & Cheesecake?

Cheesecake is not necessarily something you would think of when you think of sports marketing. The well-known American restaurant chain, The Cheesecake Factory is popular for its heft portions and four figure calorie counts. It also just made a contract with its first endorser, Polish athlete, Agnieszka Radwanska. Adnieszka Radwankska achieved a career-high singles ranking […]

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The Stern Years – 30 years building the NBA

David Stern joined the NBA as general counsel in 1978 and was the executive vice president. Stern replaced Larry O’Brien as NBA commissioner on Feb. 1, 1984, and immediate changes were put into place.  Stern knew that three major issues needed to be addressed. The teams were “too black,” drugs were prevalent in the industry […]

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