The EVOlution of Athletic Gear

If we take a look back in sports history, we see so many different apparatuses that athletes have used, and we’ve also seen how they have improved. The primary reasons for these technological advancements stem from an effort to create a safer experience for the athletes and also to improve their performance. Nike, Adidas, Reebok, Spalding, Wilson, Mizuno and many other brands have strived to achieve both of these goals for many years (and more recently Under Armour).

Evolution of the Football Helmet

The NFL has, in the past few years, started implementing kevlar into the football helmets. Ever since a Kansas City Royals base coach died after being struck in the head with a line drive, every MLB base coach is required to wear a helmet. The need for advancement and what has been achieved in sports gear is clear, but a certain newcomer has taken the market by storm. EvoShield is trying to change the game when it comes to protective sportswear.

EvoShield was founded in 2005 by five former University of Georgia athletes. Their mission was and has been to get rid of the idea of “one-size-fits-all” and to create a technology and a line of products that is perfectly fitted to each individual athlete and is extremely durable. Justin Niefer, one of the company’s cofounders, says that the problem with the “one-size-fits-all” mentality is that “…they don’t actually fit to your body and hug it close enough to actually protect it from high impact.” He also adds that “The problem with standard plastics and foams that have been used is that they are antiquate.”

The EvoShield product line spans 7 different sports including baseball, football, softball, soccer, lacrosse, hockey, and hunting; however, many of the product are useful in a variety of sports. Officially every MLB and NFL team uses at least one of their products and 79 NCAA baseball teams officially use the products as well; this does not account for all other college sports and devisions where the products are also used.

Josh Hamilton

A few profession athlete have developed a particular affinity for EvoShield and have become advocates of the product. They have done so without receiving any financial gain from the brand. The Los Angeles Angels slugger Josh Hamilton first used the EvoShield chest and back shirt out of necessity after running into the outfield wall in April of 2010 and breaking two ribs. His trainer recommended he try EvoShield. After he wore the product he was hooked. When asked what he liked about them so much he told CNBC “They’re so light, but so durable and so hard…you don’t even know they’re there and it doesn’t affect your play at all.”

Ever since Hamilton has started advocating the products so heavily, and because it is an amazing product, EvoShield has become widespread across the MLB and has been picked up by really big names such as David Wright of the NY Mets and Manny Ramirez of the Boston Red Sox.

When EvoShield first hit stores it was available at Modell’s, Sports Authority, Hibbett Sports, Sports Chalet and Academy but now you can find their products at nearly every major sports store in the country, in Canada and through 22 official online dealers. Market analysts, pro athletes and coaches all predict EvoShield to become an even bigger player in the market and to around for a very long time.

EvoShield Commercial

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