Who are the Real NCAA’s Winners?

Are corporate sponsors, broadcasters, and the NCAA the real winners in college sports? After victorious tournaments, college athletes are celebrating their physical achievements while the “big guys” are celebrating their revenue.

The NCAA as a whole makes an annual income of $6 billion, primarily due to the success and popularity of the NCAA basketball tournaments, “March Madness.” According to usnew.com, CBS and Turner Broadcasting make more than $1 billion off the games due to a $700,000 ad rate for a 30-second spot during the Final Four. When teams advance further into the tournament, athletic conferences receive million in payouts from the NCAA, along side the coaches.


While all the “big guys” are making continuous money regardless of athlete overturn due to graduating or injuries, the hardworking athletes aren’t receiving a dime of the revenue.

College athletes are required to sacrifice a lot of freedom and time as a result of commiting to the sport. Often times due to their talent, many players have their personal lives on blast, and are constantly under the public watch contributing to the pressure they already face in the competitive game.

Occasionally, athletes will poor all their sweat into the sport and end up having a game-changing injury destroying their possible future career. Players put themselves at the risk of injuring their physical state along side their careers knowing they will receive no payments for their efforts/talent being cut short.


The tremendous sums of money achieved off of college sports have led many people to evaluate the fairness of the business. Now more than ever, the NCAA and media world is making money off of college sports in all aspects, using their names and likenesses on merchandise such as jerseys and video games.

While certain people believe the passion has drifted from the sport itself to the big bucks in the booming business, many are opposed to the idea of paying college athletes in addition to receiving a free education . According to a recent survey done by CBS sports, 69 percent of the public and 61 percent of sports fans oppose paying college athletes. 38 percent of respondents are less likely to watch or attend games if athletes are paid $20,000 while a whopping 53 percent will not watch/attend if athletes are paid $200,000.

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The counterargument is that paying the athletes will take away primary values/ priorities the colleges desire to instruct. Professionals such as NCAA president, Mike Emmert, claims they need to bring college athletes closer to academics instead of pushing them farther away. By paying the student athletes, it may hinder their value and motivation on maintaining good grades and having a backup career plan. The underlining point is that college athletes should be thankful enough for receiving a free education as another career option as well as being exposed to the spotlight allowing them endless opportunities and networking for their sports careers.

Although college sports have become a money-hungry business, paying college athletes may not be the answer. Instead it may feed the hunger, and rob the true passion of the game.

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